Over the next five years, we will optimise revenues and stay commercially focussed. To do this, we have to re-imagine our strengths and brand equity to grow our portfolio, while staying relevant in the high-growth segments. We will expand our presence across the growing midscale and economy categories, reaching out to guests of every profile. To deploy the third strategy of Aspiration 2022, we have devised a 3M approach – Manoeuvre, Manage and Multiply.
What we will manoeuvre

We have, over the years, reinvented traditions and integrated local flavours to offer a new-age, yet grounded experience to our guests. This has been the core of our service across brands and we need to further manoeuvre this excellence to re-imagine a new IHCL. To build new products that are better than yesterday, we will scale our service offerings and set new performance benchmarks. We are also committed to recreating our brandscape to address the needs and aspirations of the new and younger customers.

What we will manage

The brandscape of IHCL is divided into three broad categories – Palaces, Leisure and Business. With Taj being the market leader in the palaces and leisure segment, we aim to manage and grow the business section to meet the midscale customer in ways that are relevant to them, yet are distinctive, different and memorable.

The underlying theme of our brandscape

  • > Address diverse customer segments and price points
  • > Align brandscape to dominate high-growth segments
  • > Adapt branding for profitability and scale
What we will multiply

To expand our reach, we are focussed on growing the product portfolio while also expanding margins. This will be done under each category on a yearly basis to reach our desired target audience. Our business model includes multiple owned, leased and franchisee structures to help grow the portfolio.

We have a strong sales network across major destinations around the world and plan to further strengthen our team and reach to expand business opportunities.

Strong sales offices network and healthy geo sources
Re-imagining a SMART approach