Our culture, with Tajness at the its heart, binds us together and provides a common purpose to our highly engaged and committed workforce. It keeps us ahead of others in the industry. Inculcating a strong culture of leadership, accountability and performance through mutual trust, awareness and joy, we, the IHCL family, are well poised to support Aspiration 2022 with the 3R strategy: Re-structure, Re-engineer and Re-imagine.
We have established a strong foothold in the country with iconic properties across strategic locations, enhancing our reach, scale and customer connect. The acumen to create destinations out of locations and strongly expand our presence is one of the key enablers for Aspiration 2022.
Through the years, we have profitably built a loyal and engaged customer base for all our brands. Our ability to weave Indian heritage and culture into our services and offerings sets up apart from other players in the industry. This brand equity will further help us grow our value to achieve Aspiration 2022.
We are the market leaders in the leisure and palaces segment, making us the largest domestic leisure operator. Our ability to restore and operate marquee original palace properties, deliver authentic and memorable experiences to our guests and our deep understanding of the segment gives us the competitive edge and drives our efficiency.
We are guided by our performance-oriented culture, which is not only reflected in our workforce, but is also evident in the positive response of our customers and guests. Consistent performance in customer satisfaction indices is just one indicator of the level of their association and engagement with us. We are committed to maintain and further enhance customer loyalty through service excellence.
Gallup Brand Equity Track Survey 2017 has rated Taj higher than other hotel brands across industry drivers as well as brand differentiators to become the first choice of customers.
"Taj has always been my first choice in India due to its services, staff, locations and the brand name. The personal, individual and forthcoming staff at Taj ensures that the guests are pampered and treated like kings."
Mr. B. Steinrucke
Indo German Chamber of Commerce
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